Is direct-to-patient on-line advertising ethical or not? Please see following news piece for a debate on the issue:
Meredith Wadman. Drug ads move online, creating a web of regulatory challenges. Nat Med 2010;16:22. or http://www.nature.com/nm/journal/v16/n1/full/nm0110-22.html
Some of will be unlikely to post comments since the link requires a subscription to view. However, direct to patient advertising is probably a bad idea. Look at the type of thing that is allowed in the complimentry and alternative medecine area to see what is possible.